# Jay Hair & Co > Hi, I’m Ema! The stylist and heart behind Jay Hair & Co. I believe beautiful hair should feel effortless, natural, and uniquely you. I specialize in lived-in color, dimensional blondes, rich brunettes, custom cuts, and extensions that enhance your natural beauty while prioritizing the long-term health of your hair. My approach goes beyond creating beautiful hair. It’s about understanding your lifestyle, listening to your goals, and creating a personalized look that grows out beautifully and feels just as good weeks later as it does when you leave my chair. I love creating a space where you can slow down, feel cared for, and leave feeling confident, refreshed, and completely yourself. Healthy hair, effortless beauty, and a little luxury along the way. I can’t wait to have you in my chair - Address: Orem, UT, USA - Monday, Saturday, Sunday: Closed - Tuesday, Wednesday, Thursday, Friday: 09:00–17:00 Timezone: America/Denver - **How do I choose the right hair color for me?** A professional hairstylist can consider your natural coloring, lifestyle, desired level of maintenance, and overall style when guiding you. A thoughtful consultation helps create a color that feels flattering, wearable, and true to your personal look. - **What is the difference between highlights, balayage, and lived-in color?** Highlights add lighter pieces throughout the hair, while balayage uses a hand-painted approach for a softer, more blended effect. Lived-in color is designed to look natural as it grows, with intentional dimension and a seamless transition between tones. - **How can I keep my color looking healthy and vibrant?** Gentle cleansing, regular conditioning, heat protection, and care products suited to color-treated hair can help support shine and longevity. A professional can also recommend a simple routine based on your hair's condition and your styling habits. - **Are hair extensions suitable for everyone?** Extensions may be an option for adding length, fullness, or a change in shape, but suitability depends on the hair's condition, density, and the desired result. A professional assessment helps determine whether extensions are appropriate and how to care for them responsibly. - **How can a hairstylist help me choose a haircut?** A hairstylist can look at your face shape, hair texture, natural movement, and daily routine when suggesting a cut. The goal is to create a shape that complements you and feels manageable beyond the salon. ## Services - [Lived-In Hair Color](https://jayhairandco.com/services/lived-in-hair-color.md): I create soft, dimensional color designed to grow out beautifully and feel effortless. - [Blonding and Babylights](https://jayhairandco.com/services/blonding-babylights.md): I create bright, blended blondes with natural dimension and a soft, sun-kissed finish. - [Hair Extensions](https://jayhairandco.com/services/custom-hair-extensions.md): I customize extensions to add length, fullness, and a seamless finish that suits your style. - [Custom Haircuts](https://jayhairandco.com/services/custom-haircuts.md): I shape layered, textured, and refreshed cuts to bring movement and life back to your hair. ## Contact & Social - [instagram](https://instagram.com/emapreetorius) ## Pages - [Home](https://jayhairandco.com/index.md) - [Discover More Links](https://jayhairandco.com/me.md) - [Custom Blonding Session](https://jayhairandco.com/services/blonding-babylights.md) - [Custom Extension Transformation](https://jayhairandco.com/services/custom-hair-extensions.md) - [Personalized Cut And Shape](https://jayhairandco.com/services/custom-haircuts.md) - [Personalized Lived-In Color](https://jayhairandco.com/services/lived-in-hair-color.md)